Collectively they account for over 80% of the population and over 80% of the GDP of Africa. The 2021 survey was conducted between March and April 2021 and yielded over 80,000 brand mentions and over 3,500 unique brands.
When the brand first entered Africa, its core strategy was to focus on sub-Saharan Africa, where cell phone penetration was very low and was largely ignored by global cell phone manufacturers.
The aim was to bring a cell phone that would suit African consumers and improve the lives of as many people in Africa as possible by bridging the digital gap through technology and innovation.
To name a few, TECNO was the first to launch dual SIM cards in Africa over a decade ago to solve the expensive data-roaming problem and the complexity of mobile connections.
TECNO was also the first to develop longer-lasting batteries that provided 72 hours of battery life to solve the power supply issues.
The brand was the first to bring dark-skin camera solutions and the best Camera phone for the continent, which is now a recognized leader in this regard at the global level.
And now, with Brand Africa’s new rankings, TECNO has once again come out tops, becoming a leading player in mid to high-end mobile brand segments in Africa.
Shouldering African consumers’ trust and great support, we will keep the momentum to continuously unlock our best of contemporary products and technologies for consumers across Africa and inspire them to pursue a better life via mobile technology innovations”.
TECNO understands the needs of consumers from different markets and provides them with localized innovations which are demonstrated through their mastery of serving consumers who are “young at heart” and never stops pursuing excellence. TECNO’s portfolio spans smartphones, smart wearables and devices made for consumers in over 60 emerging markets across the world.
TECNO is also the Official Partner of Manchester City, Premier League Champions 2020-21.
For more information, please visit: http://www.tecno-mobile.com